Profiles the formation and development of The Hairy Who, aka the Chicago Imagists, a ragtag group of young artists nurtured by the School of the Art Institute of Chicago, whose irreverent lowbrow style gained media attention from the late sixties through the mid-eighties. The Hairy Who and subsequent group exhibitors included artists Karl Wirsum, Gladys Nilsson, Jim Nutt, Suellen Rocca, Ed Paschke, Roger Brown, and their mentor Ray Yoshida.