Doo-hyun, who goes by the name the "Goblin", goes to prison for taking the fall for Young-min who killed their boss. Released after 10 years, Doo-hyun had been living a normal life, but Young-min goes so far as to kidnap Doo-hyun's daughter to keep his mouth shut. Enraged, Doo-hyun seeks revenge and announces the return of the real "Goblin".

A howling cry fills the night air of the dark cemetery grounds. The moon illuminates the graves that line up the grounds. The howling continues when a ghost with blood flowing down her face and her hair flowing down her back smiles fiendishly. The ghost lets out a fiendish laugh and turns into a beautiful young girl. So-young was engaged to be married to Sang-cheol. But a wealthy businessman Han who wanted Sang-cheol as his son-in-law schemes to get rid of So-young. In the end, Han traps Sang-cheol into killing So-young and marries Ji-hye, Han's daughter. So-young leaves a letter for her younger brother Tae-ha asking him to pass his civil service exams and to avenge her death for her. She begins to help her brother with her supernatural abilities. The angry ghost of So-young begins a series of bloody revenges on Han and Sang-cheol.

After her husband abandons her, Madam Min enter into real estate in the hopes of getting rich quickly. She buys out many farms and re-sells them to businesses seeking to build factories and warehouses. Chang-min, in an effort to save his ancestral land from being developed, goes to Seoul to plead with Min not to destroy the land.

Three women who manage Club Rose together have very different ideas when it comes to the meaning of success in business, life and love.