Michal owns a toy store that makes every customer happy, yet she finds it difficult to keep up with her rent bills. Her evil landlord, Mr. Unimportant, tries to force her to give up the land so that he can repurpose it for a parking lot.

Tzika, a father to a newborn baby called Barak, is invested in the new telenovela, "Osher". The show depicts a mother and a child named "Osher", who is the same age as Barak, navigating the departure of her father and her poor life. Years later, when Osher grows up, she sets out to find her father, which leads to an encounter between her and Barak, blurring the lines between TV and real life.