Set in Baku at the turn of the 20th century, a young successful businessman Asgar wishes to marry. He wants his bride to be the choice of his heart, however, Azerbaijani tradition restricted him from communicating with the lady as a lover before marriage. So Asgar decides to disguise himself as a mere cloth peddler and the young woman Gulchohra falls in love with him.

Made in the tragic comedy genre, this film is about the dysfunctional Soviet management system in Azerbaijan SSR at the end of 1980s and about the decadence and corruption of the Soviet bureaucracy.

The film is about sportsman who tried to avenge to his friend's murder.