Set in the ground zero of gangster globalism and driven by a truly manic energy, Generation P is at once a comedy, a tragedy and a fantasy about the rise of a poet-turned-adman through Russia’s nascent advertising business during the Moscow roaring 1990s.

In a dystopian future, where corporate brands have created a disillusioned population, one man's effort to unlock the truth behind the conspiracy leads to an epic battle with hidden forces that control the world.