Alex, a 28 year-old photographer, is no longer able to photograph people, for some mysterious reason. Every time he focuses his camera on someone, the same woman appears in his viewfinder - an image he cannot bear. When his brother Aram, whom he has not seen or spoke to for years, unexpectedly phones him and asks him to come to their parental home because their mother is severely ill and may not have long to live, he panics. The thought of a confrontation with the area where he grew up and the renewed encounter with his family makes him feel nervous. Nevertheless, that evening he leaves for AmnesiA: the estate of his parents, the spot where he spent his youth.

Law student Thijs shares a house in which every room is the HQ of constant cruising for one night stands, relationships are considered a waste of lives. Suddenly Ben, his best mate since childhood, announces he passed on his room to Susan, who brings her studly boyfriend Stef, because Ben is- getting married to heiress Talita Bekooy. Thijs now remembers his old ambition to start his own restaurant, but can't get a bank loan- until Ben recommends Thijs, the till then reluctant best man, to his in-laws-to-be as MC for the society wedding of the year, Sir is pleased to hear the extravaganza budget 'reduced' to 150,000 Euros. Then Cupid's arrow hits Thijs himself and Susan, but when the banker tells dad Bekooy he's totally inexperienced and poor, it all crumbles down. Yet the boy bravely perseveres...