In the slang of the underworld or "mala" there is a special term for cop: "Madama". But if word were to get around that the "Madama" is Vito (Christian De Sica) they might even start to like the guy. Vito is a funny sort of a cop. For a start he doesn't like the uniform (he never wears it). Things might even go smoothly for him, if it weren't for an incredible number of beautiful girls who always manage to get in his way. Especially one girl Angelo (shouldn't that have been Angela? No, the girl's name really is Angelo). Problems arise too, with his direct supervisor, who also happens to be a relative. But Vito puts up with it all and manages to stay his usual calm and polite self, even when he risks getting killed.

The United States of America, after the great success of Vietnam, Watergate and so on, have decided to expand their activities in Italy. Mr. Chips has chosen Eddie Mordace to open the Italian branch of the multinational American Love Company. So Eddie opens in Milan a small branch of the Company whose purpose is to comfort women. Eddie hires Simbad, Adone and later, when business starts to go well, Ugolino, a real Count, and Ivanoe, a raper, who becames the attraction of the House.