55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Hakim and Latifa fled the Algerian civil war in the early 90s. They live since in the Jura, with their two daughters: Nedjma 14 years, and Leila, the eldest, left to study hair in Paris. Three days before Christmas, Nedjma receives a terse SMS from her older sister. She will not be able to come to join them for the holidays, pretexting once more an overload of work - Latifa attacks Hakim and pushes him to fetch Leïla. Nedjma will come with him, they will take the opportunity to discover Paris. Upon their arrival in the hair salon, they learn that Leila has actually never worked. It is the journey of a father who begins in Paris one night until dawn.

Max is 6 years old. She lives with her dad Toni, a small time crook with a golden heart. For Xmas, Max offers him Rose, a call-girl found on the street whom she’s very fond of. Despite the complicated situation, Toni’s gonna have a hard time refusing her daughter’s «gift» and must coexist with Rose.

Max is 6 years old. She lives with her dad Toni, a small time crook with a golden heart. For Xmas, Max offers him Rose, a call-girl found on the street whom she’s very fond of. Despite the complicated situation, Toni’s gonna have a hard time refusing her daughter’s «gift» and must coexist with Rose.

On the night of June 5 to 6, 1944, the Allies were preparing to land on the French coast. France Télévisions is mobilizing to bring this event to life, in the present.