While taking a walk, Chico Bento, a boor living in the backwoods of Brazil, tells his friend Zé Lelé and girlfriend Rosinha some fantastic stories happened to him: he'd been turned into a frog, been attacked by ants and by an animal resembling a jaguar, and some other doubtful cases.

A first slice of a loaf of bread arrives in the big city trying to get fame and overcome the fact that it was left on the packaging. Between fermented egos artists and audience disputes, the insecure Osmar emerges as an unexpected celebrity in the television world.