Wen Jie meets and befriends Yang Dan, an actress, at a theater workshop. She also meets her boyfriend, Li Yihuan. A strange emotional vibe develops between the trio, and, when Li Yihuan’s father goes bankrupt, the three new friends leave Beijing on a motorcycle and head to Wen Jie’s hometown.

Bloom is an impressionistic sketch of longing, growth, memory and separation. The film intends to portray an experiential landscape of love and loss. Starting in late 90s Beijing, a time when drastic social and economic transformation is taking place, the film attends to the inner world of a young man Mu Ke, and unravels with the dialogue of "exchanging story" between Mu Ke and his younger self. Narratives, memories, imaginations and disillusions flow out into an ocean of pure time.