The movie takes place at a charity event at a country house during which a series of people try to talk an oligarch into giving money for a project. Masha, a young attractive woman, has been invited as a possible lure for the oligarch, and she has brought with her a casual acquaintance, Nick, a Russian living in the United States, who films the party for a documentary project. Later, he shows the footage to his producer Kate.

One day two people turn up at the office of the advertisement company "FIGA.RO". They are a beautiful girl and a young man, quoting Montaigne. In a short time the couple take hostage the businessman Ivan. He is the owner of the company and its windows face the building housing special services.

Tolya Sidorov is a simple worker of early retirement age from some remote place in Russia. Unexpectedly he discovers his artistic talent and becomes a sensation in the world of modern art. And all this because the creation of his masterpieces happens at a very intimate moment... The fame of the unusual artist spreads across the Internet, and even experts from Moscow come to visit an exhibition of Anatoly’s urinary painting. And like in the Russian fairy tale, the hero is miraculously showered with recognition and money. But Tolya prefers to stay incognito, trying to understand whether his work is real art. And the men from the factory would laugh at him if they found out.

A group of youngsters get familiar with "causality effect paradigm" for the first time in their lives and find it not so pleasant.