Ken, an AD at an infomercial company, and their program host, Tada, are both suddenly caught up in pro wrestling started by their company president, Sakaguchi. To save the fate of his company, Sakaguchi decides to start a new program, combining pro wrestling and infomercials as he sees something special in Ken's wrestling... Aoi, a coworker and Ken's girlfriend, become troubled by not being able to accept Ken's excitement over his wrestling.

Junko is nearly 30, nearing the traditional 'best before' of the Japanese society, and feels increasing pressure: without a partner candidate or even a particular wish to have children anytime soon, she decides to become an egg donor.