Beppu Sumire is a wedding planner who works for True Love Bridal (TLB), a well-established wedding hall. Her late mother, Sakura, showered love on her and would always tell her that she is lovely. After she passed away, Sumire lived with her father, Tetsuro. Sumire gave up on her own romance long ago because of her disappointing looks. But she works hard with a smile even when she gets scolded by her stern superior, Umemiya Hitomi, her impertinent junior, Sudo Yuri, pins trouble on her, and her relationship with her father is not working out, in order to bring smiles to many people’s faces.

Ginjiro lends 50 million yen to a man named Sugaya, who dies before repaying it. Sugaya’s daughter appears with a photo of someone unknown to Ginjiro.