In the 1970s the North American Soccer League marked the first attempt to introduce soccer to American sports fans. While most teams had only limited success at best, one managed to break through to genuine mainstream popularity - the New York Cosmos. The brainchild of Steve Ross (Major executive at Warner Communications) and the Ertegun brothers (Founders of Atlantic Records), the Cosmos got off to a rocky start in 1971, but things changed in 1975 when the world's most celebrated soccer star, the Brazilian champion Pele, signed with the Cosmos for a five-million-dollar payday. With the arrival of Pele, the Cosmos became a hit and the players became the toast of the town, earning their own private table at Studio 54. A number of other international soccer stars were soon lured to the Cosmos, including Franz Beckenbauer, Rodney Marsh, and Carlos Alberto, but with the turn of the decade, the team began losing favor with fans and folded in 1985.

The film examines the North America Soccer League’s (NASL) explosive growth during the 1970’s and 80’s with some of the greatest footballers in history - including Pelé, George Best, and Johan Cruyff - bringing unprecedented attention to the game. Through rare archive footage and intimate interviews, the documentary explores how the NASL became a cultural phenomenon, blending sport, celebrity, and ambition in a uniquely American experiment to popularize the world’s game.