Taner is a successful, wealthy, ambitious, and powerful businessman. His life, built on the pink lies he shares with his wife Filiz, is turned upside down by an advertisement he sees on television and in magazines. "Missed Opportunities Limited: Reclaiming the opportunities you’ve missed is no longer difficult!” Will Taner emerge profitable from the deal he enters into to reclaim the opportunities he’s missed, or will he fall victim to the schemes of Fuat Bey, the owner of Missed Opportunities Limited?

Mızrap is a 40-year old man who is deemed "no good". He lives in a small town in the province of Antakya. His father throws him out as a bluff, while scolding him, after Mizrap loses his job. But Mizrap, stung by his father's words, calls him on his bluff and leaves his father, mother, sister and niece to go on a cross-country trip to stay with his old army buddy Salim, who lives in a village near Mersin. Across the hard way he meets a number of representatives of marginalized groups in Turkish society.

The film is set in a world where traditional gender roles between women and men are reversed. Bitirim Leyla and Sarı Leman are the tough, street-smart women of their neighborhood. While Leman works in a factory, Leyla makes a living through small-time scams on the streets. Leyla cheats on her husband with a young man from the neighborhood, while Leman spends her time with male prostitutes. However, the lifestyle they lead eventually draws both women into crime.