Ceren, a young copywriter, starts a new job. She is selected to work on one of the company's most important advertising campaigns. But there is one problem: the team that will come up with ideas for the children's clothing ad must have children of their own. Ceren, in order to get the job, introduces Ayşe, whom she met by chance, to everyone as her daughter.

It's a complete heist game. They have to win no matter what, a game where they put their loved ones in danger while winning. Two bad cops, a powerful man, a weak link Orhan, and two people who can pull off this magnificent plan.

Bengi, a young journalist, receives anonymous videos showing victims answering a knocking door. Each ends when they look through the peephole. Investigating, Bengi discovers hidden messages in the videos. When her door knocks the same way, she films the peephole.