The three siblings Eva, Lieke and Maarten are going through a rough patch. Eva has cancer, but she doesn't want the rest of the family to know. She only confides in young Luke, a cancer patient in the same hospital. Her brother Maarten also has a secret: although he is married to Sanne, he has fallen in love with his friend Hugo and doesn't quite know how to deal with it. In Lieke's case, it is her father Ferry who is causing stress. Because he is not at all happy about his daughter's choice of partner.

The Netherlands' very first influencer/YouTuber with Moroccan blood, Selma Omari, has been determined from an early age to escape from the poor Rotterdam Crooswijk, where the prospects of a great future are usually slim. American-style, she dreams of building her own empire. And so she moves unapologetically within the world of Instagram, with over half a million followers, but not without a struggle. What lies behind this seemingly confident, fashion-conscious and stylish woman? And to what extent does she manage to maintain herself in her (obsessive) path to success?