It is recounted that Zeus held a banquet in celebration of the marriage of Peleus. However, Eris, goddess of discord was not invited, for she would have made the party unpleasant for everyone. Angered by this snub, Eris arrived at the celebration with a golden apple from the Garden of the Hesperides, which she threw into the proceedings, upon which was the inscription καλλίστῃ (kallistēi, "for the fairest one").

After her mother dies in December, advertising director Elsa immerses herself in work to cope. When a panic attack forces her to take a break, she decides to travel to Lanzarote with her friend Patricia. The story of these women run parallel to that of a screenwriter and film director, exploring how life and fiction are inseparably linked, sometimes painfully so.