Verkhnekamsk. Lonely loser Sasha works as a security guard at an exchange office. His life "didn't happen," his dreams didn't come true, his family didn't work out. Sasha feels unnecessary and unhappy, and not being able to change anything, he gives up morally. But even here Sasha does not have the courage to complete the matter himself, he turns to an old friend - the husband of his ex-wife - for help.

A hybrid movie-essay on the topic of Russia's craziest TV channel.

Shurik, like Forrest Gump, will tell the amazing story of his love, traveling through legendary Soviet films and modern memes. He will be helped by Chebubu, a new character, "from childhood, but from 2025" and the king of pop music, Filippino-Kirkorino.