A committed environmentalist whose hyperfixation with everything that's wrong with the world is taking a toll on his marriage tries a pill that reduces human brain capacity from the usual 20% to a mere 2%. Which puts him on a par with your typical man on the street.

To save his crumbling and rapidly-depopulating rural town, its mayor fakes a gruesome murder to attract media attention. His plan initially succeeds, but soon the situation will spiral out of control.