Steve Rocco, the controversial godfather of street, led a cultural revolution during the early 1990s topping the corporate giants who controlled the skateboard industry and ushering in the most degenerate, savage, innovative & entertaining era in the history of skateboarding. For better or worse his legacy shaped skateboarding as we know it today like no other.

The first World Industries video, directed by Spike Jonze and featuring riders such as Vallely, Rocco, Mullen and Chris Pastras.

A journey through the 11th and 12th year of Jim Greco's sobriety.