Aimée is a millionaire influencer who has all her family's assets blocked, except for a farm in the countryside of Ceará that she inherited from her grandfather. She leaves for the hinterland in an attempt to sell the property, but ashamed of the new reality, she invents that she will take a "sabbatical period" for a year. Thus, she will have to deal with her new life and sustain the lie on social media.

During the seventies, the massive arrival of television in the Brazilian countryside puts in jeopardy the business of running small movie theaters. Francisgleydisson is the owner of Cine Holliudy, and he must be extremely creative to keep his passion for cinema alive.

On New Year's night, Sandro suffers a heart attack and needs to have an emergency transplant. He ends up receiving the heart of Isadora, a transvestite owner of a beauty salon who had died a few moments before, victim of a runover. After the transplant, Isadora, in spirit, starts to follow the publicist's steps. Meanwhile, Sandro begins to notice changes in his behavior and begins to see the world in a different way.

Marília, a witty journalist who discovers an aggressive lymphoma, finds her life intertwined with that of Lucimar, a compassionate and resilient nurse. Based on true events.