Louis Jobin is an ordinary young man from Montreal who sells televisions at an electronics store. He wins a contest sponsored by the local cable company in which the first prize is that he'll be followed non-stop by a camera crew, with the footage broadcast live on Channel 19. Unfortunately, his ordinary life is so ordinary, despite the best efforts of his starstruck mother, that the producers attempt to spice things up behind his back.

As he prepares for his encounter with a new flame, a young man queries about how he will present himself. Suddenly, he is surrounded by embodiments of his different personality facets.

Pierre-Louis Cinq-Mars is a successful stockbroker. Everything in his life is well-ordered -- stock investments, luxury car, the latest computer, stylish and tasteful clothes...well-ordered to the point of being utterly predictable. Jackie Pigeon, the owner of the Camping Pigeon campground, is a go-getter who always gets her way. She conducts her business with a sure hand and everything at the campground runs smoothly. Her life is the complete opposite of Pierre-Louis's -- she's rather messy, of modest means, wears flamboyant and sexy clothes...everything in her life hovers on the edge of bad taste. Two people from completely different worlds whose paths would not normally have been fated to cross.

Florent Boissonneault and his young wife Elise always had one dream: own a restaurant. When they meet a strange old man, Egon Ratablavasky, their dream become reality, but only to quick turn into a nightmare when they sadly discover they had been tricked by him, and lost everything. But their dream is not dead, and a strong desire of avenging soon bring them back in business, with the help of an homeless kid, a french cook and a friendly journalist. But the old man still had trick on for them his bag...