Advertising surrounds us. It is part of our lives, our memory and our culture: it is a pure reflection of our society. However, those who think and create ads are unknown people. Playing with the mechanisms of publicity as a narrative resource, we enter this medium through Spain's best creative director: Toni Segarra.

The rude, lewd and crude Spanish ex-police officer Torrente finds himself facing jail time. Can he survive a twisted irony that places him where he has put so many others, both guilty and innocent?