Two brothers Tito and Paco have the same dream: to break into the rap music world. Paco is a born performer and Tito knows how to write like no other but ambition, life, and love for the same woman will test their bond.

After his highly successful escape to Sardinia, Mr. Imbruttito returns to his native Milan, but within a short time, the company he has always worked for is acquired by a powerful American multinational, Blacksun. The new owners also promote a business model that is highly inclusive and sustainable. Mr. Imbruttito will lose his job, his home, and his family, finding himself forced to make ends meet by working as a delivery driver—precisely the very thing he always despised as a manager.