Ronnie Coleman is known as "The King" and for good reason. He is the 8x Mr. Olympia champion in the world of bodybuilding - sharing the world record for most Olympia wins. Now retired, he has undergone over 6 surgeries leaving him unable to walk without crutches but his desire to train like a pro bodybuilder has not dissipated. Exploring the history of his career as a bodybuilding legend and following his journey to recovery; for the first time ever discover the true man behind The King.

Traveling across the world including India, Brazil, Europe, Africa, Canada, and the USA - Generation Iron 3 will interview and follow bodybuilders, trainers, experts, and fans to determine what the universal ideal physique should look like. With so many divisions appearing within the bodybuilding leagues - what body type should be championed as the absolute best in the world?

The Challengers is a bodybuilding documentary that chronicles the athletes' preparation for the 1984 and 1985 Mr. Olympia competitions. The film features rare behind-the-scenes footage with some of the sport's top legends sharing their training and vision of the sport. It offers an authentic insight on what has been retrospectively called the Golden Era of bodybuilding.