A storm is brewing in the town of Vermijo. Frank Tyler's plan was simple. He was going to dispense good, old-fashioned justice - one bullet at a time.

Malcolm is a brilliant, callous businessman who is a vicious, overbearing father. Mark is the sales manager at Chamberlain Auto, the dealership that promises to do "Whatever It Takes" to put you in a new car. But on a scorching hot Saturday in the middle of the Phoenix summer, Mark has a chance to get his own dealership - and out from under the thumb of his father. Mark has to sell thirty-five cars by the end of the day. The question: Will Mark do whatever it takes - including betraying his sales team and himself - to get what he wants?