Theda Bara plays the social-climbing Olga Dolan, who becomes the Duchess of Rutledge by means of deception and sheer ruthlessness. Sadly, Bara, who had more or less single-handedly begun the "vamp" craze with the prototype of the genre, A Fool There Was, went out with little more than a whisper. She left films after the ironically titled The Lure of Ambition, and was lured back only twice, in: The Unchastened Woman (1925), a poverty row concoction which had few takers, and Madame Mystery (1926)

Sheltered young Sylvia Fairponts reads about the scandals originating from the Beaulieu Inn and determines to go there at any cost. Anxious to know whether life promises any excitement for her, Sylvia consults clairvoyant Mme. Claire St. Claire, who, for a large fee, predicts that she will soon meet a dashing young lover.

Aspiring actress Elizabeth Dalston, after rehearsing a murder scene for a movie, is fired by her director at the request of the company's Wall Street backer, Sylvanus Power. Although married, Power plans to make Elizabeth his mistress and offers the unsuspecting girl a dramatic education in England, to be followed by his building a theater for her. Traveling across England after school, Elizabeth witnesses a fight between two brothers, Philip and Douglas Romilly, which ends in Douglas' supposed death. On the steamer to America, Philip, disguised as Douglas, confides in Elizabeth that he was fighting to persuade Douglas not to leave his pregnant lover. Elizabeth believes him and in New York they fall in love. After she convinces Power to produce Philip's play, both the play and her acting are hits. When Power propositions Elizabeth and discovers her passion for Philip, he summons Scotland Yard detectives, but Douglas reappears and clears Philip. Power then graciously admits his defeat.

Old Silas Blackburn, a wealthy recluse, lives alone with his butler and his ward Katherine. One night, Katherine discovers Silas murdered in the room where three generations of Blackburns have mysteriously died. Silas' grandson Robert, whom Katherine loves, comes to visit the next day, suffering from amnesia.

A young woman attempts to find a good man to marry so that her mother may die in peace.

Bob Carter and "Loot" Follet, are two thieves who locate themselves in the unused part of the New Hampshire home of Aunt Mehitable and her niece Dorcas. Loan shark Jonathan Squoggs presses Mehitable for payment of the mortgage, and the two crooks decide to help the ladies when they consult their Ouija board to find a hidden treasure. Finding the treasure reveals a surprise thief and a chance for new lives for the crooks, Dorcas, and Mehitable.

Chorus girl Peggy Malone marries press agent Jimmy Parsons but faces hardship when her shiftless family moves in, causing Jimmy to fall ill and go West for health. Peggy follows, becomes a film star, and ultimately chooses the now-successful Jimmy over a wealthy suitor, securing their future together.

John Maddox, Sr., who directs the Equity Trust Company with James Buckley, sends Henry Jenkins to steal a note of security from Buckley's safe, and in the struggle that ensues between Buckley and the burglar, the former is killed. Maddox claims that Buckley, failing in his scheme to steal from the company, committed suicide, and John Maddox, Jr., knowing that Buckley's daughter Beatrice is now penniless, breaks his engagement with her. Forced to earn her own living, Beatrice opens a candy factory, and with the help of her loyal friend, Robert Howard, the business becomes so successful that it presents a threat to Maddox's candy company. Maddox sends Jenkins to instigate a strike at Beatrice's factory, but when he is mortally wounded in a fight, he confesses everything. With her father's honor restored and her business flourishing, Beatrice happily agrees to marry Robert.

Elsa, a young wife living on an isolated South Seas island, is restless, bored and wants to leave. The manager of the island trading post lusts after her, and when her husband leaves for a business trip but is caught in a typhoon, he makes his move on Elsa. While she manages to escape his advances, she winds up being "rescued" by a wealthy playboy who persuades her that her husband is dead. Complications ensue.

Annie Leigh, a factory worker who marries Earle Courtney, the son of a millionaire. However, Earle's father, Major James Courtney, is determined to see his son marry a wealthy socialite, Ethel Ainsworth. To achieve this, the Major orchestrates a cruel scheme: