Philippe Clarence, a famous Parisian dressmaker, seduces his friend's fiancee. But, for the first time in his life, this is for real. The film is also a sharp picture of the fashion world.

In order to please Martineau, a wealthy industrialist, cynical Gabory accepts to organize a rigged beauty contest whose winner will be Françoise, Martineau's young mistress. However, there are other comely contestants among whom Christiane, the daughter of a general, Jackie, an unemployed actress, Colette, the daughter of a distiller and Marie, a secretary engaged to serious-minded construction foreman Robert. So, will things turn out exactly the way Martineau and Gabory want them...?

Toine, the local hunchback, works at the tile manufacturing plant, but during the summer, he gives a hand to Micoulin, the farmer, thereby being able to spend more time close to Nais, Micoulin's daughter. That summer, the estate owner's son, Frederic Rostaing, decides to rest on the farm during his vacation from Law school. But his real motives are to seduce young Nais, whom he knows from their childhood days, after having seen her in town. Who will win the power struggle between the possessive father, the naive daughter, the vile student and the golden-hearted cripple?