Managing Editor Brad Bradshaw refuses to run a story linking the disappearance of Frank Canfield with embezzlement of the bank. He considers Frank a straight shooter and he goes easy on the story. Every other paper goes with the story that Frank took the money and Brad is demoted, by the publisher, to the Heartthrob column - writing advice to the lovelorn. After feeling sorry for himself for two months, he takes the column seriously and makes it the talk of the town. But Brad still wants his old job back so he will have to find Canfield and the missing money.

Carol feels, for whatever reason, that her husband, John, has grown indifferent to her, and is on a quest to find out why, suspecting another woman. She sees the family physician, Dr. Swope, first and then hires a private detective. Her own sleuthing is more effective and she devises a plan; having long been pursued by Eric, she apparently accedes and accompanies him to an apartment and, per her plan, enter the wrong one. There, they find Carol's best friend, Charlotte, and John hiding in a closet. The latter, showing more nerve than good sense, goes into a rage and berates Carol for her apparent philandering. The battle continues at home, where their daughter Janet informs them that because of them, she and Paul have given up on the idea of marriage, but are going away together, anyway. Carol and John trail them to a hotel and find them in twin beds, whereupon John, armed with a fire-ax, summons a justice of the peace and demands a fire-ax version of a shotgun wedding.

The publisher of a tabloid-type romance magazine decides to get some publicity by sponsoring a "Cinderella and Prince Charming" contest.