Year 1977. Punk and new wave rock'n roll has arrived to remote Finland and a bleak small town Oulu where increasingly odd-looking youths began to appear in the street with a message. Their rebellion speaks to Välde (17). Välde dreams of joining a rock band and becoming famous. He wants to get drunk for the first time, and to win the love of Pike, the most beautiful girl in the class. When Pike wins the Miss Blue Jeans contest organised by the country´s leading (and only) pop music magazine Suosikki and takes as her boyfriend the bourgeois Henri Hakala, Välde puts all his eggs in one basket. He abandons his former self and begins purposefully constructing a new persona for himself. But everything doesn’t go as Välde wanted … The film is based on a novel by Kauko Röyhkä, an author and indie rock musician.

How do artists view their own work? How does actor Esko Salminen immerse himself in his roles, how does the writer/director Saara Turunen create a whole new world for the stage, and why does musician PK Keränen pick up his guitar time and time again? Is creativity a conscious or subconscious process, a pleasure or a compulsion? Veikko Aaltonen’s documentary takes us straight into the heart of creativity with artists from different fields and generations. Celebrating the various forms of passion and creative work, the film presents a compelling case for the significance of art.