The story of Daniel, a man who all of his life has felt insecure because of his penis size. This changes when he joins a support group a little bit out of the ordinary.

For over 40 years, Harold has been running a successful business, Lunde Furniture, together with his wife, Marny. This comes to an end when IKEA decides to open a new superstore right next door to Harolds small furniture shop. Harold and Marny lose both their shop and their home to the bank, and to make matter worse, Marny is starting to lose her memory. In mounting anger and desperation, Harold wants revenge. He arms himself with a pistol, gets into his old Saab, and sets off for lmhult, Sweden, to kidnap his nemesis, the founder of IKEA, Ingvar Kamprad.