Kendrick Lamar, DJ Mustard and various other artists perform in a concert at the LA Forum celebrating Juneteenth and West Coast hip hop.

Aspiring small-town musician Chito is determined to make it big. When a clip of him performing one of his songs goes viral, he seizes the opportunity and pushes to carve out a place for himself in the new wave of Mexican-American music... and ultimately gets caught in a game more dangerous than anticipated.