Reporter Nicolaas Veul decides to set up his first Instagram account and accumulate as many followers as possible. Over time, he becomes more interested in the social network's inner workings and uncovers a well-oiled machine based on fraud. While users enthusiastically give likes to selfies, a brisk business with user accounts is underway behind the scenes. There are huge numbers of fake profiles, and internet bots are producing new followers for those who want to feel more successful. Can anything on Instagram be believed?

Why is Instagram dominated by fake accounts? What is fake, what is real on Instagram? Since Instagram was founded followers and accounts have grown insanely. But how can you see on Instagram which accounts and followers are real, and which are fake? A documentary that investigates why and how fake followers dominate Instagram. This documentary is a cross-media research into the economy that has emerged since Instagram has been established: sometimes creative and innovative, but sometimes also very shadowy. As a viewer, you follow journalist Nicolaas Veul and the making of the account @followme.doc. He tries all the tips and tricks to gain popularity, interviews key players and influencers, and reflects on his findings.

Documentary makers and friends Tim den Besten (26) and Nicolaas Veul (29) exploring the boundaries of their sexuality. Both are gay, at least, they think they are.