When Bruce Chatwin was dying of AIDS, his friend Werner Herzog made a final visit. As a parting gift, Chatwin gave him his rucksack. Thirty years later, Herzog sets out on his own journey, inspired by Chatwin’s passion for the nomadic life, uncovering stories of lost tribes, wanderers and dreamers.

How do you like Iceland? is a documentary about foreigners' perception of Icelanders. The film is mainly based on interviews with 37 foreigners from 9 countries who come from the world of art, sport, business and politics. Many humorous questions and interesting topics arise when the Icelandic nation is examined through the eye of the foreigner: Do foreigners think of Reykjavík as Bangkok of the north? Are the Icelanders an isolated and inbred nation? Or rather special and like no other? Is Icelandic inventiveness fit for export? Is the "pure and unspoiled" nation itself environmentally friendly?