In a romantic and philosophical tale of magic and love, a mischievous Sorcerer turns a bear into a young man. Unhappy in his new state, the former bear, with the help of the magician and his beautiful wife, is looking for a princess to kiss in order for his wish to be granted. Certain that all princesses are a vain, spoiled lot, he approaches the first one he sees. But the princess herself is gentle, kind and beautiful, and she and the young man fall in love with each other at the first sight. Unable to bring her pain, he runs away without explaining. As the Princess takes brave actions to find her beloved, new characters enter the story, including the King's ambitious Prime Minister and a hunter looking for a bear fur to complete his collection. How will this complicated plot be resolved?

The distant sixties – a time of romantic impulses, deep feelings, and pure thoughts. In one of the quiet, cozy alleys of old Moscow lives a talented puppet master, Fyodor Kuzmich. He has a loyal friend, Christophor, a son named Kuzya, and many puppets. Suddenly, a sweet and tender girl named Viktosha appears in the house, and she is loved by both the father and the son, and even by the puppets…