Suddenly, Omar a worn-out garment salesman, finds himself among the rich of the ancient city of Marrakech, finds himself among the rich of the ancient city of Marrakech, after he found a large sum of money in a pile of clothes, He decides to change his life, wearing a modern suit, and starts illegitimate with another girl, hoping to enjoy the happiness and tenderness that he missed during his marriage of Latifa.

Idris lives with his mother in an antique house in Marrakech; Idris is the only son of his mother who cares for him a lot, especially after the death of the father. Idris usually does not dare to take any step without the approval of his mother, who is working hard to marry her son through the traditional method, after completing forty years as a celibate, the mother tries to find the right girl to be the wife of her spoiled son

Nizar, representative of a real estate company in Tangier, inherited a Riad in Marrakech. However, his wife Salma refuses to settle there because she does not support the red city and its inhabitants who find them flabby and not very serious. Nizar therefore decides to introduce some reforms in Riyadh to sell them to the highest bidder. Unfortunately for him, Nizar finds himself surrounded by false workers, who do not control anything, which complicate his life and delay his workshop. But over time, this young person will find himself more and more adapted to his new city, to his rites and to the warmth of its inhabitants.

Thami works as an extra in foreign films shot in a small village near Ouarzazate. He became a friend of Pier Paolo Pasolini, who shot in 1966 his movie Oedipus Rex in Morocco. Forty years later, an Italian crew comes to Ouarzazate to shoot a film. Thami thinks his friend Pasolini is back in town and thus triggering cinema fever in all the locals.