This action packed Hip-Hop drama explores the life of Oscar Hernandez, a handsome Latino ex-gang member who sets forth to land a recording contract and make a name for himself in the cut-throat hip hop business with the help of his crew. When a chance encounter with the owner of the hottest Latin Hip-Hop label on the West Coast, leaves one of his crew members in critical condition and him signed to the label for the next decade, and a tip off of a rival studio head exposes some disturbing evidence of the record company's conspiracy to murder their top artists for higher record sales, Oscar discovers that he's next on their list.

An ex-gangster who after being released from prison attempts to get on the straight and narrow. When that doesn't work out, he is pulled back into crime, building his empire as a kingpin, only to have it taken away as fast as he gained it.