During the rise of the music video era in the 80s, Canada launched "MuchMusic", a low budget TV network that revolutionized how the world's biggest stars connected with their fans and influenced the culture for the next three decades.

Harried suburban man Warren Kooey fakes a hostage situation in order to get the money he needs to escape his humdrum life.

Gang leader Jeet Johar and his young, loyal, and often-brutal crew dress like peacocks, love attention, and openly compete with an old style Indo crime syndicate to take over the Vancouver drug and arms scene. Blood is spilled, hearts are broken, and family bonds shattered as the Beeba Boys do anything to be seen and to be feared in a white world.