Fresh out of a marketing and management school, Ilias, while managing his father's business, is convinced that his true duty to his country is to promote the cultural and artistic as a vehicle for new ideas, in a world where corruption and intrigue rule: the business world.

England, 1021: Born in a miserable mining town, Robert Cole swears to become a physician and vanquish disease and death. His harsh path of many years, a quest for knowledge besieged by countless challenges and sacrifices, leads him to the remote Isfahan, in Persia, where he meets Ibn Sina, the greatest healer of his time.