One man in his thirties, making a living in Shanghai. After breaking up with his girlfriend, the dual pressures of work and life make him unconsciously imagine a world where fantasy and reality coexist to survive the chaotic life.

Flashy shows, synthetic pastel worlds and androgynous faces: so-called K-pop, a form of Korean pop music, is taking the charts and stock markets by storm all over the world. But where does this fascination with this music come from? The documentary explores the social context behind this phenomenon.