Álvaro is a marketing manager, divorced with a son who he can barely talk to, living a mediocre life and doing a mediocre job, until his bosses tell him he needs to improve his marketing campaigns for the next 2018's World Cup. He'll soon launch a plan with Argentina's National Football Team and the upcoming qualifiers that may become a lot more risky that he planned.

Mateo and Camila, a couple that allow each other being unfaithful with a unreachable someone chosen by each.

The film consists of 16 shorts that explore, with humor and social criticism, the characteristics of the Argentine identity.