More and more people dream of becoming famous. It has become the ultimate evidence of being "somebody". What you're famous for is many times less important. Filmmakers Stina Gardell and Benjamin Wolff have followed six people whose lives revolve around the Stockholm celebrity circuit.

Simon dreams of finding his one true love. Until then, he spends most of his time watching sloppy tearjerkers on video. He also shies away from the shallow young women that he and his friends Micke and Mario meet at bars. But Micke suggests one thing that is a guaranteed babe-magnet: taking a dog out for walks. It's an instant success for Simon, he meets the delightful Mia who immediately takes a liking to him. But things are not always what they may look like.