When Ford Motor Company archivist Daniel Stacks discovers that John Bronco, the greatest pitchman of all time, does not have a star on the Hollywood Walk of Fame, he must find John and convince him to get back in the saddle again.

A troubled young man retreats into his childhood synagogue, where a chance meeting with the Rabbi leads to an existential discussion exploring deeply-held issues of relationships, mental health, and faith, leading both men to confront the ultimate choice.