Serega is a poor student and a hooligan. He lives with his disabled father and squalid mother in a miserable flat. Once his uncle, a successful photographer, invites him to the birthday party. At his uncle's apartment in the wealthy and well-to-do family among well cared-for and spoiled children Serega is an outsider.

European journalist visits Russia for the fist time. By chance he picks up a phone call at his fellow journalist Moscow office and this call sharply and irrevocably changes his life. He travels to a strange and ghostly provincial Russian town which seems to be real but couldn't be found on any road map. He meets there his dreams and fantasies, his love and his final day. By taking the identity of his friend he enters the ultimate adventure of living somebody Else's life and experiencing somebody Else's fate. But a price for that is his own life.