A group of friends usually meet at Jolly Blue, a bar that is a point of reference for all young people in the area. But when their meeting place is about to be closed, they work hard to ensure this doesn't happen and confide in the bartender.

Internationally released Director's Cut of "Loro 1" and "Loro 2", which were released separately as two movies in Italy. The film talks about the group of businessmen and politicians – the Loro (Them) from the title – who live and act near to media tycoon and politician Silvio Berlusconi in the years between 2006 and 2009.

The film consists of four stories with three episodes each, and a shared end. In the same span of time and action, and with the tones and pace of madcap comedy, each story tells the tale of protagonists coming from the four linguistic regions of the country.