Filippo is a gigolo making up in looks what he lacks in wits. When an accident robs him of his beauty, demand plummets. Desperate, Filippo asks for help from retired hustler and self-professed life guru Max.

After his highly successful escape to Sardinia, Mr. Imbruttito returns to his native Milan, but within a short time, the company he has always worked for is acquired by a powerful American multinational, Blacksun. The new owners also promote a business model that is highly inclusive and sustainable. Mr. Imbruttito will lose his job, his home, and his family, finding himself forced to make ends meet by working as a delivery driver—precisely the very thing he always despised as a manager.