The young actress Sveta graduated from the theater academy, lives in St. Petersburg and dreams of starring not in casual TV series, but in serious films and playing serious roles. She is lucky, she ends up in a Bollywood project, which brings together movie stars, the best DJs and choreographers of the country. But everything turns out to be not very simple. Nobody knows the script, the actors live in a small hotel for months and do not understand what is happening. It turns out that in addition to the main filming, the actors, DJ and choreographers are involved in a strange game.

Law student Oleg, who lives with his mother and stepfather, learns that his father has been released from prison and wants to see him. Having met his dad, Oleg discovers that he is a passionate lover of gambling. So the young man plunges into the world of big poker, underground casinos and research laboratories. Having become part of this shadow reality, Oleg becomes infected with a gaming addiction.

Writer and artist Jeff, who lives in Siberia, cannot integrate into the digital life of the modern show industry, where everything is tied to money. Dreaming of making a film based on the book "12 floors later" written by him in his youth, he shares excerpts of creativity with everyone who is ready to listen to him, and because of this gets into ridiculous situations. Wandering between the worlds, like between the floors of a high-rise building, he is looking for a way out. Russian film and music stars Evgeny Tkachuk, Ilya Del, Oleg Garkusha are trying to help Jeff. Tkachuk and Del, in search of a producer and money, hardly promote the author's idea. Osman Delibash empathizes with Jeff and is sincerely glad that he will star in a non-existent film. One way or another, Jeff makes you think about the deep spiritual needs of each of the participants in the events – both the stars and the simplest people.