Corrupt and sleazy entrepreneur Cetto La Qualunque comes back to Italy and "jumps into politics" lest his law-abiding opponent, Giovanni De Santis, is elected as mayor.

The triumph of the designer Federico Marinoni in the world of Milanese fashion was marred by the tragic death of the maison's main model and the designer's muse, Alexandra Larsson, who was hit by a hit-and-run car while on her way to celebrate her consecration as a top model .

Cetto la Qualunque, having set aside all political ambition, is now nothing more than an entrepreneur. But the news of the worsening condition of his aunt leads him to return to Italy, where something from his past will be revealed and, “doubtlessly,” all of our lives will be forever changed.

The Wizard Cabalone and the rooster Coccante, in an attempt to create the perfect assistant, pour a potion down from the tower, which passes through herbs, bushes and rocks, collecting their colors, the same ones from which the Magotti are born.