55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

27 Olympic and Paralympic champions, aged 20 to 100, share their stories in this Mickaël Gamrasni documentary narrated by actress Marion Cotillard. As heirs to previous generations, they trace the incredible genealogy of French Olympism. The documentary revisits over a century of French participation in the Olympics, from their inception in 1896 to the recent feats that have elevated France to the summit. It’s a human adventure, brimming with memories, acts of bravery, and epic emotions: the collective narrative of France winning.

On 26 July 2024, the largest-ever Olympic Games Opening Ceremony took place, beginning at 7.30 p.m. CET. The Opening Ceremony of the Olympic Games Paris 2024 was an unprecedented experience drawing on the natural light of the setting sun with all its nuances to illuminate the world’s best athletes as they travelled down the Seine, in the heart of the French capital.